Handbook of the London 2012 Olympic and Paralympic Games: - download pdf or read online

The guide of the London 2012 Olympic and Paralympic video games is the 1st authoritative and finished account of the world’s maximum wearing and cultural occasion. It tells the whole tale of the 2012 video games from inception, during the profitable bidding strategy and the making plans and guidance part, to supply, the post-Games interval and legacy. Written by way of a world-class staff of foreign Olympic students, the ebook deals severe research of the social, cultural, political, old, financial and wearing context of the video games. From the political, advertisement and structural complexities of establishing an occasion on any such scale, to the carrying motion that holds the eye of the area, this ebook illuminates the major points of the 2012 video games, assisting us to raised comprehend the very important function that recreation and tradition play in modern international society.

The e-book is split into volumes: quantity - Celebrating the video games, examines the interval of festival and instantly afterwards, overlaying key subject matters such as:

• London welcomes the area - hospitality and the glance of the games








• Experiencing the video games -spectators, travelers, volunteers, consumers, viewers








• Media and communications








• Running the games








• Creating Olympic celebrities








• Protesting the games








• Commerce, retail and consumption








• Documenting London 2012 in movies and books








• The legacy of the 2012 video games for London, the united kingdom and the Olympic Movement

Richly illustrated with the non-public debts of key stakeholders, from activities directors and politicians to athletes and spectators, and together with crucial facts and evocative visible fabric, this publication is key studying for anyone with a private or specialist curiosity within the Olympic and Paralympic video games, international tradition or the improvement of sport.