By Sarah Banet-Weiser
ISBN-10: 0822339765
ISBN-13: 9780822339762
ISBN-10: 0822339935
ISBN-13: 9780822339939
Banet-Weiser attracts on interviews with approximately fifty teenagers in addition to with community execs; assurance of Nickelodeon in either alternate and mass media guides; and research of the network’s courses. She presents an outline of the media in which Nickelodeon emerged within the early Eighties in addition to an in depth research of its brand-development concepts. She additionally explores Nickelodeon’s dedication to “girl power,” its ambivalent stance on multiculturalism and variety, and its oft-remarked attract grownup audience. Banet-Weiser doesn't condemn advertisement tradition nor brush off the possibilities for neighborhood and belonging it could facilitate. really she contends that during the modern media surroundings, the discourses of political citizenship and advertisement citizenship so completely tell each other that they have to be analyzed in tandem. jointly they play a basic position in structuring children’s interactions with television.
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Kids Rule!: Nickelodeon and Consumer Citizenship (Console-ing Passions) by Sarah Banet-Weiser
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