Science on American Television: A History by Marcel Chotkowski LaFollette PDF

By Marcel Chotkowski LaFollette

ISBN-10: 0226921999

ISBN-13: 9780226921990

As tv emerged as an important cultural and financial strength, many imagined that the medium may increase civic schooling for issues like technology. And, certainly, tv quickly provided a panoramic dinner party of medical pictures and ideas—both real and fictional. Mr. Wizard played experiments with milk bottles. audience watched reside insurance of sunlight eclipses and atomic bomb blasts. tv cameras astronauts to the moon, Carl Sagan throughout the Cosmos, and Jane Goodall into the jungle. through electrons and embryos, blood checking out and blasting caps, fictional Frankensteins and chatty Nobel laureates, tv opened home windows onto the realm of science.

 

But what promised to be a superb means of proposing technological know-how to very large audiences became out to be a unhappiness, argues historian Marcel Chotkowski LaFollette in Science on American Television. LaFollette narrates the background of technology on tv, from the Forties to the flip of the twenty-first century, to illustrate how disagreements among scientists and tv executives inhibited the medium’s power to have interaction in significant technological know-how schooling. as well as interpreting the content material of indicates, she additionally explores viewers and advertiser responses, the position of reports in enticing the general public in technology, and the making of medical celebrities.

 

Lively and provocative, Science on American Television establishes a brand new method of grappling with the popularization of technological know-how within the tv age, whilst the medium’s ubiquity and effect formed how technology used to be offered and the clinical group had more and more much less keep watch over over what seemed at the air.

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Science on American Television: A History by Marcel Chotkowski LaFollette


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