Read e-book online Event Tourism and Cultural Tourism: Issues and Debates PDF

Event and cultural tourism as a social perform is a frequent phenomenon of worldwide socio-economic value. the aim of the e-book is to assemble present pondering on modern concerns in terms of the administration and advertising of cultural occasions and sights. The contributions to the e-book offer fascinating views on a couple of themes together with innovation in gala's, vacation spot and occasion picture, cultural occasions and nationwide identification, spiritual competition reviews, powerful administration and advertising and marketing of occasions.

The publication is split into vast subject matters: occasion tourism and cultural tourism. The Cultural Tourism subject covers matters corresponding to: socio-cultural and environmental affects of tourism improvement; vacationer studies, motivations and behaviour; improvement of cultural tourism; hosts and visitors; group participation; residing background; and vacation spot snapshot and branding. the development Tourism subject matter covers matters comparable to monetary, socio-cultural and environmental affects; vacationer reviews, motivations and behaviour; improvement of occasion tourism; occasion administration and sponsorship; vacation spot photo and branding; and making plans and advertising and marketing hallmark events.

The ebook is in accordance with the expanding call for for empirically-based case reports on occasion and cultural tourism and may attract either lecturers and practitioners. Case stories also are excellent as educating fabric for either undergraduate and postgraduate programmes internationally.

This publication is a different double factor of the Journal of Hospitality advertising and Management.