By Derek Taylor
ISBN-10: 0750649860
ISBN-13: 9780750649865
ISBN-10: 113843275X
ISBN-13: 9781138432758
functional and down-to-earth, this advisor discovers:
* who's your client? industry segments and groups
* how are you going to succeed in them successfully? the secrets and techniques of winning public relations
* new and standard applied sciences; from unsolicited mail to utilizing the net to greatest advantage.
Derek Taylor has a wealth of expertise within the hospitality and has labored with and recommended a variety of overseas company hospitality businesses. Concrete and proper case reports and examples from his adventure are used to demonstrate through the advisor, from businesses equivalent to: Whitbread, Hilton overseas, Pizza convey and Stakis.
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Hospitality Sales and Promotion: Strategies for Success (Professional Hospitality Guides) by Derek Taylor
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