By Jing Sun
ISBN-10: 0472035606
ISBN-13: 9780472035601
ISBN-10: 0472118331
ISBN-13: 9780472118335
Sun specializes in the contest among China and Japan for the allegiance of South Korea, Taiwan, and different states within the zone. He reveals that, rather than adopting a one-size-fits-all procedure, the chinese language and the japanese set up custom-made appeal campaigns for every aim kingdom, taking into account the target's tradition, foreign place, and political values. He then evaluates the effectiveness of person campaigns from the point of view of the objective country, at the foundation of public opinion polls, media assurance, and the reaction from nation leaders.
A deep, comparative examine, Japan and China as allure Rivals enriches our realizing of soppy energy through revealing planned picture crusade efforts and supplying a style for assessing the effectiveness of such allure offensives.
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Japan and China as Charm Rivals: Soft Power in Regional Diplomacy by Jing Sun
by Brian
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