By Patrick P.K. Ng,Cindy S.B. Ngai
ISBN-10: 3662468808
ISBN-13: 9783662468807
ISBN-10: 3662525453
ISBN-13: 9783662525456
This e-book positive aspects not just the most recent tendencies but additionally educational and practitioner stakeholders’ views on language and sensible function concerns dealing with the quickly constructing company communique (CC) occupation within the larger China sector. The booklet additionally explores the consequences for Western societies that cross-culturally interact with chinese language companions in CC practices.
The book’s chapters are orientated on 5 major subject matters, specifically: improvement of the CC occupation, Bilingual Practices in company conversation, company Social accountability, worker Communications, and Media Discourse & Persuasive verbal exchange. the 1st cluster topics characteristic a evaluate of the PR/CC profession’s evolutionary route to its present prestige as a extra certain and various CC occupation emphasizing the position of language and especially the bilingualism phenomenon, while the opposite cluster issues, which undertake the views of teachers and people of CC practitioners, span from cross-cultural, profession-wide and bilingual verbal exchange concerns to purposes of heuristic wisdom inside of industry-specific place of work contexts.
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Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives by Patrick P.K. Ng,Cindy S.B. Ngai
by Donald
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