By Nalin Mehta
ISBN-10: 0415447593
ISBN-13: 9780415447591
ISBN-10: 0415546435
ISBN-13: 9780415546430
This e-book examines the advance of tv in India because the early Nineteen Nineties, and its implications for Indian society extra commonly. until eventually 1991, India possessed just a unmarried state-owned tv channel, yet when you consider that then there was a swift growth in self reliant satellite tv for pc channels which got here as an entire holiday from the statist keep an eye on of the previous. This publication explores this variation, explaining how tv, a medium that constructed within the commercial West, was once tailored to fit Indian stipulations, and in flip has altered Indian social practices, making attainable new methods of imagining identities, engaging in politics and fascinating with the country. specifically, satellite tv for pc tv in the beginning got here to India because the consultant of worldwide capitalism however it was once appropriated through Indian marketers and manufacturers who Indianized it. contemplating the whole gamut of Indian tv - from "national" networks in English and Hindi to the nation of neighborhood language networks – this publication elucidates the transformative effect of tv on quite a number very important social practices, together with politics and democracy, game and id formation, cinema and pop culture. total, it indicates how the tale of tv in India can also be the tale of India's come across with the forces of globalisation.
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Additional info for Television in India: Satellites, Politics and Cultural Change (Media, Culture and Social Change in Asia Series)
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Television in India: Satellites, Politics and Cultural Change (Media, Culture and Social Change in Asia Series) by Nalin Mehta
by Ronald
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