Read e-book online The Fantasy Sport Industry: Games within Games (Routledge PDF

By Andrew C. Billings,Brody J. Ruihley

ISBN-10: 0415525187

ISBN-13: 9780415525183

Fantasy recreation has develop into enormous enterprise. contemporary estimates recommend that there as many as 33 million delusion recreation contributors within the US by myself, spending $3bn each year, with many hundreds of thousands extra worldwide. this is often the 1st in-depth learn of myth game as a cultural and social phenomenon and an important and growing to be section of the modern activities economy.



This booklet provides an summary of the background of fable game and its shut connection to concepts in activities media. Drawing on huge empirical study, it bargains an research of the demographics of delusion activity, the motivations of myth game gamers and their value as heavy shoppers of activity media and as ultra-fans. It also draws cross-cultural comparisons among myth activity avid gamers within the US, united kingdom, Europe and past.


The delusion activity examines the major advertisement and media stakeholders within the construction and improvement of myth game, and issues to new instructions for the myth recreation inside glossy activity business. It is therefore, fascinating interpreting for any scholar, pupil or specialist with an curiosity in activities media, activities company, fandom, the connection among activity and society, or cultural studies.

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The Fantasy Sport Industry: Games within Games (Routledge Research in Sport, Culture and Society) by Andrew C. Billings,Brody J. Ruihley


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